In 1965 Pietro Rossetto, with foresight and courage, he decided to sell the fields in the countryside to move to Verona and buy a small food shop to be managed by his five children (Giuseppe, Roberto, Luciano, Germano and Lorenzo). The Rossetto brothers, kids at the time (the eldest was just 21 years old), rolled up their sleeves and learned the trade. The difficulties initially encountered were many, all overcome thanks to the enthusiasm, the determination, the passion for that profession and above all the union between their brothers that led them in a short time to have a strong credibility from the customers who nicknamed them friendly “The buteleti of the shop”. In 1972 they opened the first Supermarket Rossetto in Corso Milano (Verona) and from that moment constant development began. The third generation joined the company in 1994 and is now managing, together with the founders and fathers, 25 points of sale between SuperRossetto and IperRossetto in 10 provinces and 3 regions without ever forgetting the founding principles and values of 1965.