The two POLI brothers from Trentino were farmers and already in 1938 they started selling fruit and vegetables. Curious and innovative, they were among the first in Italy, in 1957, to open self-service food stores, which later evolved into supermarkets. The collaboration of the many children who joined the company favoured the development of the business, in the short channel only. By following a strictly territorial strategy, since the early 90s an effective policy of acquisitions led Poli to supplant most of the operators in Trentino and South Tyrol who intended to leave the market. Having developed various retail formats, in order to intercept larger customer targets in the food as well as non-food sectors, Poli now operates with the family brand, Supermercati Poli, and the acquired brands Amort and Orvea, Italmarket in Cash&Carry and Regina in department stores.