analysts), a strong and well-structured management control, and support administrative offices. These functions are now performed by over 35 employees. A logistics site suitable for size and functionality has also been identified in a central location with respect to the extensive network of the partner companies as well as a logistics company of international standing that could handle it according to high quality standards. Substantial investments have been allocated to the implementation of information systems and interaction tools between the Milan headquarters, the logistics site of Calcio (Bergamo) and the offices of the four members, in Genoa, Sondrio, Trento and Varese. A unique project in the field and, for this reason, at its presentation it was greeted with suspicion and perhaps disbelief by some. In fact, too often the retail world has featured dramatic announcements, which did not eventually match the actions promised. This project instead was accomplished, an efficient project that has allowed important economies in the supply chain, but also efficiency economies. The extended catalogue of the 16,500 products present in the Calcio logistic site has in fact allowed the companies to only manage small/medium selling formats to be planned with relative ease, and always relying on the expertise of colleagues, to successfully develop much larger stores. The determination in the development of the centralisation project for grocery caused some misunderstandings with the other members of ESD Italia, so they left the Purchasing Organisation and began a new three-year alliance with Carrefour. Having completed this experience, as Carrefours changed its relationship strategies deciding to bring the relationship with many suppliers from an Italian to an international level, Agorà Network was asked to be part again of an ESD Italia quite different from the one it had left, given that in the meantime Esselunga had left it. Since 2010, the partners of ESD, that is in addition to the historical Selex Gruppo Commerciale and Acqua & Sapone, SUN and, since 2015, Aspiag Service, are perhaps more homogeneous companies than in the past. The activities of Agorà Network have gradually expanded and, since 2011, the consortium manages on behalf of three partners the frozen products commercial and logistic phase (from the platform in Casorate Primo – PV). The growth recorded in the first 15 years of Agorà Network and the companies allied was remarkable, having more than tripled their share in the domestic market. This growth was not only fostered by a major development of quality, but also by improving the efficiency and effectiveness of its sales network (Like4Like). In a competitive context in which the productivity of stores has decreased by over 10%, Agorà Network shops have instead constantly marked growing turnovers, with winning performances (in the top three of the about twenty Groups surveyed).