Substantial investments have been allocated to the implementation of information systems and interaction tools between the Milan headquarters, the logistics site and the offices of the four members. A unique project in the sector and precisely for this reason, at its presentation welcomed by some with suspicion and perhaps incredulity, which instead has been completed and has allowed the realization of important supply chain economies, but also of effectiveness. The extended catalogue of the 18,700 products handled on the logistics site has in fact allowed those companies organized to manage only medium / small sales formats to plan with relative ease, and always relying on the expertise of their colleagues, to successfully develop shops of much more large dimensions. The determination in the development of the centralisation project for grocery caused some misunderstandings with the other members of ESD Italia, so they left the Purchasing Organisation and began a new three-year alliance with Carrefour; at the end of this experience, Agorà Network was asked to be part again of an ESD Italia different from the one it had left, given that in the meantime Esselunga had left it. Since 2010, the partners of ESD, that is in addition to the historical Selex Gruppo Commerciale and Acqua & Sapone, SUN and, since 2015, Aspiag Service, are perhaps more homogeneous companies than in the past. The growth recorded in the first 20 years of Agorà Network and the companies allied was remarkable, having more than tripled their share in the domestic market. This growth was not only fostered by a major development of quality, but also by improving the efficiency and effectiveness of its sales network (Like4Like). In a competitive context in which the productivity of stores has decreased by over 10%, Agorà Network shops have instead constantly marked growing turnovers, with winning performances (in the top three of the about twenty Groups surveyed). In 2021 Agorà Network expands its social base and the Iperal, Poli, SoGeGross and Tigros groups are joined by a fifth partner, Rossetto Trade, another company of proven quality and complementary, which has 25 points of sale, including supermarkets and hypermarkets located in Veneto, Lombardy and Emilia Romagna thus extending the territorial distribution of Agorà Network to all regions of Northern Italy; in a first phase, a particular status is envisaged for the new shareholder, which for the time being allows him to adhere to the framework agreements and the development of Agorà’s brands.