In 1957 Beniamino POLI, back from Milan, woke in the middle of the night his brother Giuseppe to tell him what he had seen visiting the first supermarket in Italy, recently opened by Esselunga. It did not take long to convince him to turn their grocery stores into a self-service formula first and then, by expanding the size and integrating departments such as meat, into a supermarket. They realised the savings made possible by the pre-packaging of food products with the techniques of vacuum or wrapping. One of the first 5 automatic wrapping machines produced in Italy was sold to them. In the early 80s POLI was among the first to understand the importance of non-food as a critical success factor in supermarkets having a role of attraction. Since their territory was not suitable for the construction of large facilities, they placed the department on the first floor of larger stores, characterising it with the distinctive brand REGINA. Forerunners in their territory also for the introduction of scanner cash registers. Reinterpreting, even if with totally different purposes, the idea seen in Ahold (Netherlands) to get rid of rationalist layouts, POLI launched the first circular supermarket, which proved to be able to give greater value to the shopping experience of his customers. From Delhaize (Belgium) he borrowed and managed to introduce in Italy, despite the resistance of the administrative bodies, selling systems with autonomous collection of bakery products, which became extremely popular and, for this reason, today applied by virtually all major chains. The introduction of self-scanning systems as well was early compared to the market. He was the first to realise the importance of social responsibility in business management: since 2001 POLI publishes its sustainability report. This resulted in an increased awareness of its role and the importance of involving stakeholder in the territories in which it operates, thereby improving the relationship with the community, and therefore with customers, also enhancing local productions. Today POLI is very green: its most recent stores are highly energy efficient. An example: IperPoli, opened in Trento in October 2014, integrates in one single facility the production of food and civil heating and cooling, which is exclusively electric, by using, instead of synthetic gases, CO2; it therefore relies on energy independence higher than 60%.