With its Central Office based in Genova, SOGEGROSS GROUP
works in the majority of the regions of northern Italy through a rich variety of store formats, with surfaces that go from 200 to 7000 square metres. Its brands are Grossmarket Sogegross
(Cash & Carry), Basko
(Supermarkets, Superstores and e-commerce), Ekom
(Food Discounts), DORO Supermercati
(Franchising Supermarkets and Superettes). One of the focal points of the Sogegross Group’s success leads in the management of the retail chain and logistics. In its Distribution Center there are different platforms sorted by different products’ categories (fresh food, fruits and vegetables, fish, meat, dry food, grocery, frozen food, non-food, fresh and dry discount) that serve each one of the 260 Group’s stores.
Sogegross Group has always been looking to the future, anticipating the evolution of a fast changing sector with policies constantly based on investments and innovation.
A specific focus is on customers, always searching for more and more integration, flexibility, immediacy and customization. Especially for Basko, Sogegross Group has been a first mover in the introduction of some innovative services: the store opening times revolution (until 10 p.m. and on non-working days); the introduction of the fidelity card, in 1999, as instrument to increase loyalty and communication with customers; the placement of multimedia totems at the entrance of the supermarkets, in 2000, to give check-in coupons and electronic purse to the shop visitors.
In 2003, Basko has started in Genova and surroundings one of the first e-commerce services in Italy (www.basko.it
) and recently it has been powered with Click&Collect and Lockers services.